The MB-220: Microsoft Dynamics 365 Marketing course provides a comprehensive understanding of the marketing application configuration needed for business growth. It covers lead management, marketing forms, pages, segmentation, and email marketing messages. Students will also learn how to design customer journeys, automate messaging, and manage events and surveys. The course includes hands-on labs, custom demonstrations, and practical exercises to help students maximize their marketing strategies and ROI using Dynamics 365 for Marketing.
Instructor
MB - 220 : Microsoft Dynamics 365 Marketing Training Course
Curriculum
Master Microsoft Dynamics 365 Marketing with the MB-220 course. Gain in-demand skills, enhance campaigns, and boost your career with expert-led training.
Microsoft Dynamics 365 Marketing is a unified marketing automation tool that helps businesses in automating and simplifying their marketing tasks. MB-220 serves as the authorized certification exam for Microsoft Dynamics 365 Marketing, affirming the proficiency and understanding of professionals in utilizing the software to accomplish their marketing objectives. It measures a candidate’s knowledge and skills in using Dynamics 365 Marketing to create and manage marketing campaigns. Microsoft Dynamics 365 Marketing is a widely acknowledged marketing solution that provides marketing automation features to unify customer information. Hence, it helps the management in creating personalized customer journeys.
Audience Profile:
This course is designed for IT or marketing professionals who aim to effectively utilize Dynamics 365 for Marketing to enhance business operations and strategies.
At Course Completion:
After completing this course, students will be able to:
Configure advanced settings within Dynamics 365 for Marketing.
Manage marketing content, templates, and integrations.
Create, manage, and assess leads using lead scoring models.
Design and create marketing forms and pages.
Create and manage segments, subscription centers, lists, and implement double opt-in processes.
Set up and launch customer journeys.
Create and manage events.
Distribute and analyze surveys.
Design and craft email messages.
View, understand, and manage customer insights.
Prerequisites:
Basic understanding of Dynamics 365.
Knowledge of marketing principles, strategies, and procedures.
Microsoft Dynamics 365 Marketing is a unified marketing automation tool that helps businesses in automating and simplifying their marketing tasks. MB-220 serves as the authorized certification exam for Microsoft Dynamics 365 Marketing, affirming the proficiency and understanding of professionals in utilizing the software to accomplish their marketing objectives. It measures a candidate’s knowledge and skills in using Dynamics 365 Marketing to create and manage marketing campaigns. Microsoft Dynamics 365 Marketing is a widely acknowledged marketing solution that provides marketing automation features to unify customer information. Hence, it helps the management in creating personalized customer journeys.
Audience Profile:
This course is designed for IT or marketing professionals who aim to effectively utilize Dynamics 365 for Marketing to enhance business operations and strategies.
At Course Completion:
After completing this course, students will be able to:
Configure advanced settings within Dynamics 365 for Marketing.
Manage marketing content, templates, and integrations.
Create, manage, and assess leads using lead scoring models.
Design and create marketing forms and pages.
Create and manage segments, subscription centers, lists, and implement double opt-in processes.
Set up and launch customer journeys.
Create and manage events.
Distribute and analyze surveys.
Design and craft email messages.
View, understand, and manage customer insights.
Prerequisites:
Basic understanding of Dynamics 365.
Knowledge of marketing principles, strategies, and procedures.
Course Outline:
Module 1: Marketing Application Configuration
Configure advanced settings
Manage marketing content and templates
Manage LinkedIn and Power BI integrations
Module 2: Leads
Create and manage leads
Assess sales readiness
Module 3: Marketing Forms and Pages
Create marketing forms
Create marketing pages
Manage internet marketing
Module 4: Segments and Lists
Create and manage segments
Create and manage subscription centers
Enable double opt-in
Module 5: Marketing Emails
Create Email Message
Module 6: Customer Journeys
Create customer journeys
Module 7: Insights
Marketing insights
Customer insights
Marketing execution insights
Lead management insights
Internet marketing insights
Module 8: Events
Manage event planning
Manage event execution
Module 9: Surveys
Create surveys
Module 10: Results
Review event and survey results
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Live Online Training (Duration : 32 Hours)
