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MB-220: Microsoft Dynamics 365 for Marketing Training & Certification Course

Overview

Full Description

Fees & Schedule

FAQ's

Overview

About this course

Marketing transformation, organization and growth start here. With Dynamics 365 for Marketing, you can turn prospects into business relationships. Find and nurture more sales-ready leads by moving beyond basic email marketing. Connect sales and marketing, automate processes and make smarter decisions to maximize your marketing ROI.
This course will review the marketing application configuration needed to get started. It will also dive into lead creation, management and scoring. From there, the course will cover creating marketing forms and pages. Then learn how to break up leads and contacts through segmentation to help focus marketing efforts. Next, understand how to create email marketing messages using advanced designer functionality. Then tie all the pieces together with the customer journey. Dynamics 365 for Marketing allows you to use customer journeys to create a model that helps you guide the members of a selected marketing segment through this process by using automated messaging, activity generation, interactive decision points, and more. Finally, learn how to view, understand and manage customer insights.
Learn all the settings and core functionality within Dynamics 365 for Marketing through custom demonstrations, check your knowledge questions and hands-on learning labs.

Audience Profile

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.

After completing this course, you will be able to:

Configure advanced setting
Manage marketing content, templates and integrations
Create and manage leads
Assess sales-readiness through lead scoring models
Design and create marketing forms and pages
Create and manage segments, subscription centres, lists and double opt-in
Design and create email messages
Set up and launch customer journeys
View, understand and manage customer insights

Prerequisite

An understanding of the basics of Dynamics 365 and knowledge of marketing principles, strategies and procedures

Full Description

MB-220: Microsoft Dynamics 365 for Marketing

MB-220T01-A: Configure settings and core functionality in Dynamics 365 for Marketing

Module 1: Marketing Application Configuration

In this module, you will learn about advanced settings, marketing content, templates and integrations in Dynamics 365 for Marketing.

Lessons

Configure advanced settings
Manage marketing content and templates
Manage LinkedIn and Power BI integrations

After completing this module, you will be able to:

Configure advanced settings such as organization, business management, content, marketing and event settings
Manage marketing content and templates

Module 2: Leads

This module will review how to create, manage and score leads.

Lessons

Create and manage leads
Assess Sales Readiness

After completing this module, you will be able to:

Create and manage leads
Synchronize leads from LinkedIn
Assess sales readiness using lead scoring models

Module 3: Marketing Forms and Pages

This module will cover how to create marketing forms and pages.

Lessons

Create marketing forms
Create marketing pages
Manage internet marketing

After completing this module, you will be able to:

Create marketing forms and embed them on marketing pages
Create a marketing page
Preview, validate and go live with a marketing page
Create a marketing form and page templates

Module 4: Segments and Lists

This module will cover how to manage segments, subscription centres, lists and double opt-in.

After completing this module, you will be able to:

Configure static and dynamic segments
Create a subscription list
Set up a subscription centre page
Set up and enable a double opt-in process

Module 5: Marketing Emails

This module will cover how to create email messages in Dynamics 365 for Marketing.

Lessons

Create Email Message

After completing this module, you will be able to:

Create and design email messages
Preview, validate and go live with email messages
Save an email message as a template

Module 6: Customer Journeys

This module will review the customer journey creation process.

Lessons

Create customer journeys

After completing this module, you will be able to:

Create a customer journey from a template
Identify customer journey tiles and properties
Validate and go live with a customer journey
Create an account-based customer journey
Understand the marketing calendar features

Module 7: Insights

This module will demonstrate how to view, understand and manage customer insights.

Lessons

Marketing insights
Customer insights
Marketing execution insights
Lead management insights
Internet marketing insights

After completing this module, you will be able to:

Locate insights

MB-220T02-A: Set up events and surveys in Dynamics 365 for Marketing

Module 1: Events

In this module, you will learn how to manage event planning and execution in Dynamics 365 for Marketing.

Lessons

Manage event planning
Manage event execution

After completing this module, you will be able to:

Create in-person and webinar events
Set up event planning features such as sessions, speakers, event passes, waitlists, venues, and sponsors
Create and manage recurring events
Create custom registration fields
Create event outbound messaging
Set up and manage the event portal, registration and check-in functionality

Module 2: Voice of the Customer

In this module, you will review how to configure, design and distribute Voice of the Customer surveys in Dynamics 365 for Marketing.

Lessons

Create surveys

After completing this module, you will be able to:

Create a reusable survey theme
Create, design, preview and publish a survey
Learn how to distribute a survey through Dynamics 365 for Marketing channels
Clone, import, translate, close, stop or delete a survey

Module 3: Results

In the Results module, you will review marketing event and survey insights.

Lessons

Review event and survey results

After completing this module, you will be able to:

Utilize the event dashboard to assess the outcome of your events

Fees & Schedule

Delivery Mode	Course Duration	Fees
Live Virtual Training	4 Days	Ask for Quote
Onsite Classroom Training	4 Days	Ask for Quote
Customized Training	4 Days	Ask for Quote

FAQ's

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Our Clients Testimonial

The method of instructing and the way to explain is excellent and easy to remember. I think he is very good instructor and he is very flexible to take any questions..

Chevron
Instructor was very knowledgeable and very well spoken. For me, the best part of this training course was having a knowledgeable instructor who could answer any of my questions.

US Army
Thank you so much for your time and especially your expertise with us. We really appreciate this discussion session.We gained a lot of technical knowledge today.

SWHealth
Thanks Abhishek for all your help and guidence on this training. Excellent Work is done. I checked with team and they are extremly pleased.

Swhealth
Mr. Abhishek Kumar displayed thorough knowledge of material. His enthusiasm and energy shined throughout the course.
Instructor was able to help me resolve an issue i was having as a real work problem in sharepoint.
The instructor was good especially because he has hands on experience on SharePoint.
Excellent training with proper support.
Instructor was very knowledgeable. Followed course outline in a clear manner and interjected non-course contained material at points in order to clarify.
Instructor was very knowledgeable about the information which was very helpful when it came to answering questions.
Instructor was excellent. He explained the concepts before showing how to do things which was so helpful. Can't say enough good about him.
Abhishek did a great job. Excellent Instructor for BI.
The classroom environment was fine. I did the class from my home. And, the connection speed was outstanding.Very good instructor.
I have completed the course 20778 Analyzing data with Power BI. The instructor Mr. Abhishek Kumar delivered interactive sessions which were impressively informative. He went through the content in detail which showcased that he has a thorough knowledge of the subject matter.
Learned a lot of things and more than I excepted to learn. Was a very nice experience to learn from Abhishek.

Banque des Mascareignes
Excellent and Very Knowledgeable. Highly Recommedded Mr Abhishek for Office 365 Training.

Banque des Mascareignes
The instructor was very welcoming and spent the me so that we could get to know each other. I could tell that the instructor was very knowledgeable on the subject and connuously kept me involved in the conversation.
Abhishek was a great instructor. Very knowledgeable, and very nice.
Mr. Abhishek was friendly and knows his subject. He helped in sharing every documents, we will need for further studies and exam for Power BI.

State Informatics Limited
The trainig was good and well organized. Very motivated and patience in understanding our questions.

State Informatics Limited
He set up a collaborative medium between instructor and students. You can ask questions and he will give you a presenter view where you can share what you have learnt. Instructor Abhishek Kumar is a terrific subject expert. I recommend it to everyone as well. A job well done!

Overview

Full Description

MB-220T01-A: Configure settings and core functionality in Dynamics 365 for Marketing

MB-220T02-A: Set up events and surveys in Dynamics 365 for Marketing

Fees & Schedule

FAQ's

The method of instructing and the way to explain is excellent and easy to remember. I think he is very good instructor and he is very flexible to take any questions..

Chevron

Instructor was very knowledgeable and very well spoken. For me, the best part of this training course was having a knowledgeable instructor who could answer any of my questions.

US Army

Thank you so much for your time and especially your expertise with us. We really appreciate this discussion session.We gained a lot of technical knowledge today.

SWHealth

Thanks Abhishek for all your help and guidence on this training. Excellent Work is done. I checked with team and they are extremly pleased.

Swhealth

Mr. Abhishek Kumar displayed thorough knowledge of material. His enthusiasm and energy shined throughout the course.

Instructor was able to help me resolve an issue i was having as a real work problem in sharepoint.

The instructor was good especially because he has hands on experience on SharePoint.

Excellent training with proper support.

Instructor was very knowledgeable. Followed course outline in a clear manner and interjected non-course contained material at points in order to clarify.

Instructor was very knowledgeable about the information which was very helpful when it came to answering questions.

Instructor was excellent. He explained the concepts before showing how to do things which was so helpful. Can't say enough good about him.

Abhishek did a great job. Excellent Instructor for BI.

The classroom environment was fine. I did the class from my home. And, the connection speed was outstanding.Very good instructor.

I have completed the course 20778 Analyzing data with Power BI. The instructor Mr. Abhishek Kumar delivered interactive sessions which were impressively informative. He went through the content in detail which showcased that he has a thorough knowledge of the subject matter.

Learned a lot of things and more than I excepted to learn. Was a very nice experience to learn from Abhishek.

Banque des Mascareignes

Excellent and Very Knowledgeable. Highly Recommedded Mr Abhishek for Office 365 Training.

Banque des Mascareignes

The instructor was very welcoming and spent the me so that we could get to know each other. I could tell that the instructor was very knowledgeable on the subject and connuously kept me involved in the conversation.

Abhishek was a great instructor. Very knowledgeable, and very nice.

Mr. Abhishek was friendly and knows his subject. He helped in sharing every documents, we will need for further studies and exam for Power BI.

State Informatics Limited

The trainig was good and well organized. Very motivated and patience in understanding our questions.

State Informatics Limited

He set up a collaborative medium between instructor and students. You can ask questions and he will give you a presenter view where you can share what you have learnt. Instructor Abhishek Kumar is a terrific subject expert. I recommend it to everyone as well. A job well done!